tag:blogger.com,1999:blog-6598632834498673312024-03-19T04:51:39.153+00:00D J Lowbridge's Author BlogD J Lowbridge's personal blog for sharing news about his writing, articles he has written around the web and some of his interests (including crabbing)Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.comBlogger46125tag:blogger.com,1999:blog-659863283449867331.post-24021624109101777452013-08-12T12:00:00.000+01:002013-08-12T12:00:01.607+01:00An interview with Paul Kater<!--[if gte mso 9]><xml>
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</xml><![endif]-->In early July I was contracted by a new publishing platform to write some blog articles. Unfortunately the deal fell through when the client didn't pay for the test article as promised and failed to produce any kind of contract. Therefore as I own all the rights to the material I have decided to publish it here first. On Wednesday I will publish the second article, an interview with none other than Valerie Douglas.<br />
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There aren’t
many writers out there who can say that they published their book because a fan
demanded it. But in 2010 that is exactly what Paul Kater did after he wrote the
first of his Adult Fantasy series “<i style="mso-bidi-font-style: normal;">Hilda
– the Wicked Witch</i>” during a friendly writing competition.</div>
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Three years
on and his first book still continues to do well on popular book retailers
notching up a total of 78,000 downloads. And there is little doubt that the
character is a firm favourite with readers as Hilda has her own e-mail address
that regularly receives fan mail. This kind of desire from readers for more has
prompted the writing of a twelfth book. And it is the writing of a series that
Paul feels is part of his success.</div>
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<i style="mso-bidi-font-style: normal;">“I think a good series is a great way to
build a platform where people know you.”</i></div>
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The author considers
Hilda, as well as many of his characters, an extension of himself. Being able
to see and talk to them has created an environment in which storylines easily
flow forcing Paul to type fast to keep up with their conversations.</div>
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But Paul
hasn’t always had it easy during his writing career. One of the lowest points
for an author is when you receive your first one star reviews.</div>
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<i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">“I think the
lows are mostly the first few negative reviews on books. Those are the sour
apples you need to get through.”</span></i></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Despite these negatives Paul has certainly strived
to achieve better with each book and his latest, </span>Hilda - Magic on the
Rocks,<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> has only received glowing five
star reviews.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">This bounce back attitude helped him most during
his early writing days when he approached Traditional publishers about buying
his book. He was turned down at every corner when the publishing houses didn’t
think there would be a market for such a character or genre.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Since he joined the world of self publishing Paul
has noticed there has been a large influx of new writers. While some of writers
are skilled in their craft, some of them lack the basic skills needed for
industry such as spellchecking and proofreading. To him part of his success (and
any author) is having top quality books. There should be no taking shortcuts
when it comes to storyline, grammar, spelling or formatting. Any errors and readers
will pick up and scold you for them.</span></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Paul also has his readers in mind at every point of
his creative process; giving updates regularly through his webpage and Facebook.
He added that every author needs to keep their readers up to date with what
they are doing. This reminds readers <i style="mso-bidi-font-style: normal;">“...</i></span><i style="mso-bidi-font-style: normal;">that 'the author' is actually a real person
that talks back, responds.</i>”</div>
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It is
certainly a policy that is serving Paul well as demand for new books continue.</div>
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<br /></div>
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You can find out more about <a href="http://www.paulkater.com/" target="_blank">Paul Kater at his website </a></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-23190510936614178932013-08-05T12:00:00.000+01:002013-08-05T12:00:10.345+01:00Service is king<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="text-indent: 0cm;">
So at the weekend I went out for a day
with my wife. It is a rare treat for us to have some time on our own and
without the children, and although we love them to pieces, it is good to spend
some time to ourselves. The day was a success, but I had found very good business
lessons whether you are an author or a business owner should be
part of your mindset.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Bowling Alley</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
So the first event was a couple of
games of bowling. Although there were none of those horrible plastic chairs and
each lane had its own table, the setting needed some work. The music was very
loud; so loud that I could barely hear my wife speak into my ear. Even so,
there was a worse issue to contend with: poor service. To begin with the staff
insisted to on placing our names on the system, but then failed to spell ‘David’
right three times. How you can do that is beyond me. </div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
Secondly we were asked whether or
not we would like food at the lane. Having missed lunch because of various
reasons, and feeling a little peckish, we ordered a sharing platter and a couple of drinks. What happened next is up for some debate but the
bottom line was clear: our food and drinks didn’t arrive.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
After our first game we became
concerned. So we inquired as to what happened. After some rushed fumbling by
the staff it transpired that the kitchen never received our order. However I
had seen the staff member who took the order immediately run into the area. It
took another 20 minutes before our food arrived, at about round seven of our
second game. We ate some and played some, but inevitably we still had some food
at the end of the game. So we sat there on the lane to finish it off as looking
around 6 out of the 10 lanes were not in use.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
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Within five minutes the staff had come
by, picked up the two bowling balls we had been using and returned them to the
stands. Then two minutes later a group arrived to use our lane. This was a
little annoying, more than half the lanes were empty and yet it was ours that
they had assigned to them. A little disgruntled we picked up everything,
including our bags, shoes, plates and drinks to relocate.
After we finished we went to pay and left.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Restaurant</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
The end of the day was capped off
with a meal. This restaurant has great ratings online and the food sounded
lovely. It was fairly pricey in some parts of the menu, but it was a treat.
It was lovely food. The starters cost just £2 ($3) each but the mains were about
£20 ($30). But quality was not dropped on either.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
When it came to paying my wife and I
were having a discussion about how much to give as a tip when the manager came
over to take our payment. I was still talking of a story in America so carried on.
When I finished the manager turned round and said – “We stopped years ago
insisting on tips – it just isn’t worth it.” I smiled a little and replied, “I
think the key for a business is to make that one visit become another and then
another,” the manager smiled and agreed enthusiastically.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
In the end, we did pay a 10% service
fee, which was reasonable. The food, service, attentiveness to detail was
beyond doubt some of the finest I have had. But from these two experiences
there is an important lesson: customer experience.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
In the first instance such a
negative opinion of the establishment was formed. And worse still they
facilitated that image to be impressed upon another customer by moving us
before we had finished. I know from a fact, because they spoke to us later, that
they didn’t order food because of our experience and they felt guilty about
having to move us. In an environment where there are two competing bowling
alleys within three hundred meters and another one closer to our
house, it makes me ponder whether to return there or not.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
However the restaurant has another
example. The service was excellent and the food was without a doubt some of the
best food out I’ve ever had. The pricing was interesting too, despite only
being £2 my order of sausages with a sweet chilli dip was massive. There must
have been two big sausages and a good sized portion of dips, yet it was
relatively inexpensive. The Tiger prawns and garlic mushrooms I had on the
other hand was a small amount for the price – but the taste was immensely good –
so very much worth it. The fact that this restaurant sees the value of return custom
- instead of trying to drain as much money out of you in one go, is a good philosophy.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
The mindsets are perfectly
transferable into being an author. If you give a poor quality service then
people won’t come back no matter how good your product is. Readers want to have
a personal connection to their books. If you shove them out of the way once
they’ve bought the book, then they are unlikely to form a positive image about
you and your brand and will not return for another book. Yet if you are polite
and take the time with the small details, customers will return and continue to
buy your works no matter the cost (within reason).</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
In September I will be running at <i><b>least three</b></i> competitions, including chances to:</div>
<br />
<ul>
<li>Win a copy of "<a href="http://www.amazon.com/Ghost-Haunts-ebook/dp/B00BDTUIU4/ref=tmm_kin_title_0" target="_blank">Ghost Haunts</a>", my paranormal short story collection</li>
<li>Win a copy of "Entrapment" - my new release and first in the PIT series</li>
<li>A chance to have a character named after you in the second book of the PIT series</li>
</ul>
To make sure that you have a chance, like my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook page</a> or follow me on<a href="http://twitter.com/DLowbridge" target="_blank"> twitter</a>.<br />
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-20762151499363441112013-08-02T12:00:00.000+01:002013-08-02T12:00:13.171+01:00Internal thoughts of mine<div class="MsoNormal" style="text-indent: 0cm;">
This week has been a pretty hectic
week. I’ve had orders come flying in from my clients for social media plans,
blog posts, white papers, content writing and on top of all of that I’ve had to
manage the upcoming publication of my new book.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
I always knew having to manage this
workload was going to be tough but I never actually thought that to do it would
require quite so many hours. But as I sit here and think what has gone well in
my first couple of weeks of taking on freelancing work, I remind myself of
something a solid fact. It can take up to six months to get established in a
job.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
This doesn’t mean that I won’t
produce quality content, but it does mean that to get my schedules working and my efficiency will take time.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
It is like that with any new author.
When you first writing your first book can take months to write it, if not
longer, when some authors can produce a book in under two months. This shouldn’t
be seen as a failure on your account. If you are starting out perhaps your
should cut yourself some slack. You are learning a trade which is hard to grasp
a hold of. If it were easy everyone would be a bestselling author.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
Cope with your learning curve and if
you stick with writing you should find yourself writing books at a speed of
knots in time.</div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-45608391830452951082013-07-31T12:00:00.000+01:002013-07-31T12:00:00.096+01:00Six ways to organically grow your twitter followingSocial media is fast becoming one of the best ways to market your brand and Twitter is outperforming the rest of the platforms for lead generations hands down. According to recent studies; Twitter generates nine to every lead generated through the combined efforts of Facebook and LinkedIn and is responsible for 84% of all leads generated through social media. Although with hashtags and other tools, it is easy on Twitter to send your message out to a large audience, the key is still to have a large following. <br /><br />There are many companies offer packages where they will add followers to your account, but usually these are detached followers who have no interest in your business. Instead companies should focus on building a following organically using a social media management team or in-house. Here are six tips on how a business can grow their following in-house and inexpensively:<br /><br /><b>1. Interact with current followers and those you follow</b><br /><i><br />Users of social media are interested in engagement and it creates an emotional attachment between you and the audience. That attachment can be a powerful draw when they next want something you offer.</i><br /><br /><b>2. Don’t tweet only about your products / services</b><br /><br /><i>Give a little to get a little. If you offer free advice, comment on industry related news and other items that have nothing to do with your products / services people will be more interested in reading your tweets, allowing your promotional tweets to be received better. This is also a good way to encourage new followers – no-one can resist free advice.</i><br /><br /><b>3. Tweet less than 8 times a day</b><br /><br /><i>Companies that tweet less than 8 times a day are shown to develop better connection with their readers and generate more leads. In a law of averages more leads is better for business and therefore less tweets should be used. It also shows that you are not going to spam followers with constant tweets at all hours of the day.</i><br /><br /><b>4. Use less hashtags</b><br /><br /><i>Using one or two hashtags has been proven to be shared more than tweets with hashtags or three or more. Use hashtags sparingly and receive rewards further down the line with new followers. While we are on the subject of hashtags, don’t use inappropriate or irrelevant tweets. Sometimes companies use tweets because they are trending at the time. However when these hashtags have been trending because of important world news at the time, like a shooting incident, it has often been received badly by readers and those companies have lost followers as well as consumer confidence.</i><br /><br /><b>5. Shorten Tweets</b><br /><br /><i>Tweets which are between 80 and 100 characters long are normally shared more often. More shared tweets mean greater exposure and more people who could follow you or more lead generation. Keep those tweets short.</i><br /><br /><b>6. Don’t just post links</b><br /><br /><i>Social media is versatile and it isn’t always about posting links to your blog / website / news article. Sometimes a picture or video can be a long way to interest new people to your account and encourage a following.</i><br /><br />I hope this article has been some use to you. Please feel free to comment if you have any further suggestions or please take the time to follow me at <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509?ref=hl" target="_blank">Facebook</a> or on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>..<br />Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-30215168946536947292013-07-29T12:00:00.000+01:002013-07-29T12:00:01.935+01:00Six of the most important possessions an author needsTo produce anything in this world, you need something to produce it with. While being an author I have often been told that all I need is my laptop and fingers. Yet during my time writing and about to release my second book, <i>Entrapment</i>, I’ve come to find there are so many ‘<i>items</i>’ in the world that are important to my writing. Without some of these of '<i>possessions</i>' I wouldn’t be able to write full stop; with others they make more productive. So here is a list of six <i>possessions</i> (and I use that term loosely) that authors need to be successful.<br /><br /><b>1. A computer</b><br /><br /><i>Yes it is top of the list and it probably isn’t any surprise as to why. Without the computer we simply couldn’t publish our work. No computer, no uploading it KDP or marketing it through Twitter and Facebook. I know that it sounds pretty silly, but nowadays if you want to be a writer you need a computer.</i><br /><br /><b>2. A notebook (and pen)</b><br /><br /><i>Considering point 1, this seems a little redundant. But a lot of my ideas start out as scribbles on a page before moving on to a handwritten outline and I am writing the first draft of one book on paper first. Why? Because sometimes the physical sensation of writing feels like it is right. However authors should be aware that a notebook and pen are useful when out and about. It’s good for writing ideas that come to you while out and about and it is great for writing short paragraphs while commuting from home to work. I think the pen and paper will always be around and rightly so.</i><br /><br /><b>3. A good bed</b><br /><br /><i>Sometimes as authors we put out bodies through a lot. I wake at 5 am and sometimes I do not go to sleep until midnight (or later). To cope I need a good solid few hours sleep and for that I need a good bed. It is the same for every author. If you want to perform the next day, getting a good night’s sleep is critical and therefore a bed is important.</i><br /><br /><b>4. A website</b><br /><br /><i>A website is important to an author. From there you can advertise you books, other services and really push your brand across the internet. A website acts like a 24 hour shop front which you can communicate with your readers without having to be there. However without a website you may only use social media – which can get a little spammy and harm your reputation.</i><br /><br /><b>5. Rewards</b><br /><br /><i>Rewards are important. You need something to aim for and a reason to get there if you are going to have drive to achieve it. When I started freelance writing this month my wife told me I could have a Chinese meal out if I earned £100. I actually reduced this to a Chinese takeaway but I agreed. Within 1 week I smashed this goal (meaning I need to set better goals – <a href="http://www.novelpublicity.com/2013/03/the-authors-guide-to-smart-marketing-specific-measurable-attainable-realistic-timely/" target="_blank">see this post by me</a>). I've now waivered that reward and am instead taking my wife out for a day filled with surprise activities and a good meal out – to say thank you but also because I need the reward to remind me of why I am working so hard.</i><br /><br /><b>6. A support network</b><br /><br /><i>The biggest asset any author can have is the support network they have around them. Friends and family are so important at lifting our spirits when we are down; bringing us down to earth when we get carried away and bringing us cups of tea when we need it most. I could not be a writer without my family and friends. And it isn’t just the ones I have who live near me. All my friends who I have met online are an excellent support and without them I would not be where I am today. So a big thank you for those who are there for me when I need it.</i><br /><br />If you have any more examples please let us know in the comments below.<br />
<br />
I hope you enjoyed this article you can follow me on <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a> and <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>.
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-45379712718733912472013-07-26T12:00:00.000+01:002013-07-28T19:51:41.485+01:00The Six Things We Shouldn’t Do When Writing a Book<!--[if gte mso 9]><xml>
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Most of the time I talk about our social media activities
when I talk on this site but I thought for a change I would give some advice on
some of the common generic mistakes that new authors make. Here are six things
that authors shouldn’t do when publishing their book.</div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Publish the First Draft
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>The first draft is very rarely ready for the reader’s eyes.
At the very least an author should have the manuscript edited. Most (if not all)
need to have the manuscript re-written in a second draft.</i></div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Not editing the manuscript
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Everyone makes mistakes and editors are there to catch them
and make them right. Readers can be rather unforgiving if they spot a mistake
in your book so I would always suggest a book needs to go through a good
editor.</i></div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Cover design
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Unless you have a particularly good eye for art and are
pretty talented in such a field as well as writing, it is normally best to get
a professional cover artist to do your book cover.</i></div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Not doing the research
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>If you are going to be writing for something that has an
established feel, look, procedure, etc you need to make sure you know what you
are talking about. If it is a location pack a bag and go visit for a few days,
if it is a regular event that is held go and participate, if it is a historical
event – read, read, read about it.</i></div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Thinking other authors are competitors
</b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Authors aren’t competing with each other. Unlike with some
industries readers don’t have to stick to one supplier – they have as many
different books as they want from as many different authors. Instead other authors
are support, guidance and can be inspirational. I have many author friends and
I don’t think I could do without any of them for my career.</i></div>
<div class="MsoNormal">
<br /></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Get stuck on social media
</b>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>If you can get addicted to social media, learn to turn off the
modem, set limits, anything that will stop you looking at Facebook and instead
concentrating on your manuscript. Social media only accounts for 1% of all
online sales so you can’t even use that excuse.</i></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal" style="text-indent: 0cm;">
I hope you have found this article
useful. If you have any more examples please let us know in the comments below.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
</div>
<div class="MsoNormal" style="text-indent: 0cm;">
I hope you enjoyed this article you can follow me on <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a> and <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>.
</div>
<br />
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-50733375078170128852013-07-24T12:00:00.000+01:002013-07-24T12:00:05.572+01:00The Six problems with being a Self published Author and / Or Freelance Writer<!--[if gte mso 9]><xml>
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Being a self published author or freelance writer can be hard at
times. There is no doubt about it that sometimes the world just doesn’t
understand about what it is like being a writer. There have been times when I feel that I am just pushing back against them to legitimize what career I have chosen. There are many problems as to why people think that self-publishing and freelance writers are badly portrayed but most of them aren't true.<br /><br />Here are six problems with being a
self published author / freelance writer:</div>
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<b>1. Friends and family call it a hobby</b><br /><br /><i>My writing is by no means a hobby. A hobby is something that costs you some to partake in which you enjoy. Although I will admit that I enjoy writing, the end result is to earn money from it. I also have to cater for client needs and often have to negotiate price, deadlines and content. This all makes it a business and career rather than a hobby.</i><br /><br /><b>2. You must be raking it in</b><br /><br /><i>At the other end of the scale are those who remind me that J K Rowling and other famous authors who make millions from their books. Therefore according to logic; I must be making a comfortable wage each month. This is not strictly too. I am now freelance writing, which divides time from writing creatively, but that is paying me regularly. But I am not making an excessive amount – but within a few months enough that I hope to call it a full time wage.</i><br /><br /><b>3. I am lazy</b><br /><br /><i>Writers are lazy?? I’ve heard this one a lot. It is very funny to hear this one because people are very quick to judge your career based on misconceptions from a society stereotype but are not so happy to have hear their own career’s negative stereotypical description.</i> <i>Just to set the record straight I am up at 5am working and go to bed about 10pm after finishing work. Most of the people who say this to me aren't up at 7 am and are watching soaps by 7 pm.</i><br /><br /><b>4. Self publishing is expensive</b><br /><br /><i>Without considering marketing costs, self publishing is expensive. Cover art, editing and formatting can all cost you up to about $500-1000 if you want to have the job done right and then you have the costs of the print proofs. When you add in marketing your costs can spiral out of control. Self publishing is not for those who want to be cheap.</i><br /><br /><b>5. Self publishing is lonely</b><br /><br /><i>It certainly isn’t. I have met some wonderful people throughout my writing career and struck up some wonderful friendships. With those friendships I have learned a lot of new things and been steered in the right direction in many cases.</i><br /><br /><b>6. Writing take no skill</b><br /><br /><i>I’ve had this said to me often. But I always respond with the same question: “how many books have you sold?” Writing a book from start to finish is not easy. Freelance writing is not easy. That is why companies will pay writers good rates for writing their content whether an e-book or blog content. Just because it takes no skill to tap on a few keys on a keyboard, does not mean that it takes no skill to write something coherent.</i><br /><div class="MsoNormal">
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I hope you have enjoyed my article and I hope you come back
for more.</div>
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<br /></div>
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I hope that you take the time to follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> or <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a>.
</div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-16160980462077136522013-07-19T12:00:00.000+01:002013-07-19T12:00:10.624+01:006 Things we now know from J K Rowling and The Cuckoo's CallingThere aren't many times in your life that you can sit there with raised eyebrows and think: what the hell? But that is exactly what I thought when I found out that J K Rowling had released a book under a different pen name and had taken every step possible to hide it. Well she almost too every step possible - she did tell the snitch after all it was her book.<br />
<br />
But there are important publishing lessons that we can learn from this and here are six of them.<br />
<br />
<b>1. Publishers choose marketable rather than well written</b><br />
<br />
<i>As soon as it was announced that J K Rowling was the author, some of the big publishers admitted that they had turned down the book from who they thought was an unknown author. Interestingly their reason was not based on writing style, storyline or any technical aspect of writing. It was because they didn't think they could market it. This angers me slightly. How are we supposed to teach our children what is good writing or what is a good storyline if quality books aren't being produced because mummy porn is more attractive to market?</i> <i>If we removed the poor quality books from the shelve that are produced because people buy them (and sometimes they only do so because they want to see how horrible they are really) then perhaps people would buy quality writing.</i><br />
<br />
<b>2. The biggest marketing asset is your brand</b><br />
<br />
<i>The book in question had only sold about 1500 copies and was by no means a best seller despite good reviews. However as soon as the real author had been revealed but the book sold out and was number one on Amazon. Why? Because J K Rowling had written it. The name is associated with quality story lines and therefore people will buy her books.</i> <i>Therefore you should utilize your name and not your books.</i><br />
<br />
<b>3. Publishers aren't very good at marketing</b><br />
<br />
<i>Honestly, if the book sold only 1500 books with the publishers doing all they were willing to do to market it, it shows that while they will get books to the reader's shops, they won't get the books to the reader's home.</i><br />
<br />
<b>4. Readers care about you not your genre</b><br />
<br />
<i>The Cuckoo's Calling is hardly Harry Potter related in terms of story or genre and yet J K Rowling's fans wanted to buy it. There has long been an argument that you might consider pen names for different genres, yet this is evidence that isn't the case. Readers will buy your books because of you, not because of your genre.</i><br />
<b><br /></b>
<b>5. You should keep trade secrets to your trusted circles</b><br />
<br />
<i>I'm sorry to say but J K Rowling made one mistake at keeping this a secret. She trusted someone that she couldn't possibly really trust 100%. Book publishing is a business and like with any business you need trade secrets to a need to know basis. It is unlikely that J K Rowling stuck to this principal.</i><br />
<b><br /></b>
<b>6. Twitter is great for reporters</b><br />
<br />
<i>You're laughing I bet. But considering that the partner at Russells shared the news with his wife who then shared the news with a journalist on Twitter. So what can we learn from this? Be careful what you say on Twitter - you never know what paper is listening.</i><br />
<br />
I hope you have enjoyed this article. I hope that you take the time to follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> or <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a>.Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-79040579804818159472013-07-17T12:00:00.000+01:002013-07-17T12:00:04.229+01:00Six Social Media Blunders and what we can learn from them<!--[if gte mso 9]><xml>
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Social media is incredibly powerful –
it can keep us all in contact with friends and family, market our books and
lose us great opportunities. Yes that is right you read the last part
correctly. Social media can be as much a pain as a gain. Here are six social
media blunders that have cost people dearly and what we can learn from them.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><a href="http://www.nbcnews.com/id/29796962/ns/technology_and_science-tech_and_gadgets/" target="_blank">Connor Riley tweeting about her job offer</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Connor Riley had a job offer from
Cisco when she tweeted – “<b><span style="mso-bidi-font-style: normal;">Cisco just
offered me a job! Now I have to weigh the utility of a fatty paycheck against
the daily commute to San Jose and hating the work.</span></b>”</i></div>
<i>
</i><div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<i>
</i><div class="MsoNormal" style="text-indent: 0cm;">
<i>Shortly afterwards Cisco employee
gave a tweet back - “<b>Who is the hiring manager? I’m sure they would love to
know that you will hate the work. We here at Cisco are versed in the Web.</b>”</i></div>
<i>
</i><div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<i>
</i><div class="MsoNormal" style="text-indent: 0cm;">
<i>But if that wasn’t enough, she was
soon the target of several internet trolls that called her names that would upset even
the thickest skinned of us. It is likely it will be a long time before the “fatty
Cisco” incident is forgotten forever.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>If want to say
anything that could be construed as negative, use privacy functions that limit
who see it – or better keep it to yourself and don’t say it at all.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><a href="http://www.businessinsider.com/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1" target="_blank">#McDStories hashtag got hijacked</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>You can’t control hastags and if we
have learnt anything with social media is that people who really want to promote negative
aspects of your brand - will. With McDonalds they wanted people to share their
positive experiences in their restaurants – however consumers quickly did the
exact opposite.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>Use hashtags that
can’t be turned into negative aspects about you.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><a href="http://www.independent.ie/world-news/waitress-fired-for-facebook-gripe-26656197.html" target="_blank">Ashley Johnson blasting customers over tip onFacebook</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Waitress Ashley Johnson decided to
take her frustration out on Facebook after she didn’t receive the tip she expected
from two customers. She took the extraordinary step of mentioning the restaurant
by name. Unfortunately her bosses discovered the update and she was sacked for “<b>speaking
disparagingly about customers and casting the restaurant in a bad light on a
social network.</b>”</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>Be careful what you
say about customers online. You never know who is reading.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> <a href="http://www.iol.co.za/news/world/teacher-fired-over-facebook-pic-1.1023313#.UeZjG22XZDk" target="_blank">
</a></span></span></span><a href="http://www.iol.co.za/news/world/teacher-fired-over-facebook-pic-1.1023313#.UeZjG22XZDk" target="_blank">Ashley Payne and her photos</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Teacher Ashley Payne was forced to
resign after she posted a photo online of her out drinking. Someone obviously
took offense to the message as the head of her school was e-mailed with a copy
of the photo.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>If you are in a
public facing position (even if you don’t realize / advertise it) keep your
social media profiles professional. If something is deemed unsuitable for your
main audience someone will let you know one way or another.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><a href="http://www.businessinsider.com/facebook-fired-2011-5#this-one-is-classic-13" target="_blank">Employee’s rant on Facebook</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Read the exchange and you’ll see why
it was a blunder.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>Where to start? I
think the important points to take away are remember who you add onto Facebook,
don’t write negative comments and be honest.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><a href="http://www.inquisitr.com/27226/habitat-uks-twitter-fail/" target="_blank">2009 Habitat using trending hashtags</a></b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Back in 2009 Habitat sent out a
number of tweets that contained popular and trending hashtags that had limited
if anything to do with the message. The crisis exploded later on when they took
advantage of events happening in Iran at the time. Habitat later apologized and
stated the hashtags were not authorised.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<b>Lesson learned</b>: <i>Use meaningful
related hashtags not just any that are trending.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
I hope you have found this article
useful. If you have any more examples please let us know in the comments below.</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
I hope you enjoyed this article you can follow me on <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a> and <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>.
</div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-55945071091007358002013-07-15T12:00:00.000+01:002013-07-15T12:00:05.127+01:00The Six Reasons Why You Should Not Spam in the Self Publishing World<!--[if gte mso 9]><xml>
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There is a lot of spamming in self
publishing. A day doesn’t go by that I don’t receive an e-mail, a direct
message, a tweet, a message on a group or in private message about someone
wanting to sell me something. It can be anything from editing services and
cover art to their own book. But it is best not to sell in such methods. Here
are six reasons why it is a bad idea to spam people about any product in the
self publishing world.</div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It creates negative emotions in most people</b></div>
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<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Marketing strategies that include
spamming are normally only 1% effective. At most spamming is only about 3-4% effective.
The rest are either neutral or negative. In a world where negative word of
mouth can spread like wildfire it is often best to avoid methods which will
garner any kind of negative emotion.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It loses you connections</b></div>
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<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>This is the major one. If you DM me
or PM me I am likely to block you. Doing so will lose you any chance of letting
me know about your book or services in the future. Losing one customer may not
seem bad but remember it is future long term relationships that you want to
build. You may lose one sale immediately, but you could have lost dozens of sales
from one customer by being pushing.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<b>
</b><div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Publishing isn’t about being pushy</b></div>
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<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>The publishing industry has never
been about pushy salesmen. Think about it. Do you walk into a shop and suddenly
a group of customer assistants jump on you to buy a book? No normally you left
alone to wonder the shelves and choose the book yourself. That is because
reading a book is personal it should be totally up to you.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>You destroys your creditability</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>The funniest thing I think I’ve ever
had was an e-mail from a person trying to sell me a book on how to make money
from selling without spamming. Now if you are spamming me about a book on how
not to spam how serious am I going to take it? But if you have to spam to get
sales anyway what does it say about your book? Is that it is so bad you have to
rely on throwing people at your book and hoping some of them will stick?
Creditability is important in publishing – make sure you have it.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>You should concentrate more on fans than on
sales</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>A simple line I like to say – a sale
is for a day, a fan is for life. Sales are only worth 30-70% of the list price
for that one book. A fan is worth a lot more. They will market your book for
you, they will buy all your books, they will make you feel successful.
Concentrate on getting fans not sales.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>There are more cost effective, time efficient
methods</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Spamming is time consuming. Posting
hundreds of e-mails, tweets, direct messages and such is time consuming. You
have to identify the targets, write the messages and send. Whereas you could
spend the same amount of time writing a good content rich blog post that will
encourage people to look at your services.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
So here I wish to ask about what you
think. What are the best methods of promotion? What do you think of spamming?</div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
Please sign up at my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook page</a> or follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> to get the latest articles quicker.
</div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-39157641268042630332013-07-12T12:00:00.000+01:002013-07-12T12:00:04.709+01:00Six things not to do on Twitter<!--[if gte mso 9]><xml>
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Twitter is one of the biggest social
media platforms out there. Everyday articles are posted, shared and talked
about. With everything that is put out there and all there is little wonder
that people make mistakes. But few people understand that Twitter is also an
advertising platform. Everything you push on Twitter says something about you
and your brand. So if you do make a mistake it can make a dent in your
publishing career. So here are six things not to do on Twitter...</div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Don’t comment on an article without reading it</b></div>
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<br /></div>
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<i>There are those that comment solely based on the title or first line of a tweet. People can tell if you haven’t read
the article you are commenting on. Sometimes titles can be misleading or the article has a secret message. Read the articles not just the tweets. It looks unprofessional and it will cost
your reputation.<br /><br />It is also advisable to make sure that you aren't making the same point if you want to debate a topic. It will look silly if aren't adding to the conversation but debating for the sake of it.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Don’t DM people for articles / products</b></div>
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<br /></div>
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<i>I don’t really want to go over this
again – but it seems people do not understand. In fact I now get more DMs than
I did before. So I will just link here to my <a href="http://authordjlowbridge.blogspot.co.uk/2013/05/six-reasons-not-to-dm-people-about-your.html" target="_blank">original article</a> for you to read.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Don’t acknowledge those who share your news</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>People just forget their please and
thank you when people share their tweets. If you can remember to do that it
shows that you are caring person who is mindful of the people who help them.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Spam</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<i>Spamming is ineffective. It is as
simple as that. I’ve written about it <a href="http://indieebookreview.blogspot.co.uk/2012/10/spamming-by-numbers.html" target="_blank">before</a> for Facebook groups but the
message is very useful for Twitter as well.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Directly insult other authors</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<span style="mso-spacerun: yes;"></span><i>It is unprofessional to say something nasty to
people on social media. Don’t show your nasty side and stay polite with all
conversation.</i></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Don’t expect everything for nothing</b></div>
<div class="MsoNormal" style="text-indent: 0cm;">
<br /></div>
<i><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-GB; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Work hard with your following and reap the
rewards. Too many people expect to sit back after they have posted and watch
the results fly in. Work with your following to get better results and remember
that social media is a two way conversation.</span></i><br />
<br />
<br />
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I hope you have enjoyed this blog post. Please feel free to leave a comment.<br />
</div>
Please sign up at my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook page</a> or follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> to get the latest articles quicker.Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-9580370043724737662013-07-10T12:00:00.000+01:002013-07-10T12:00:09.059+01:00Why online retailers needs to change their review policy<!--[if gte mso 9]><xml>
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It is no secret that I am someone
who loves reviews and reviewing. I‘ve already written a couple of review centric
posts on my blog:<br />
<br />
<a href="http://authordjlowbridge.blogspot.co.uk/2013/06/six-reasons-why-reviewing-is-good.html">Six
Reasons Why Reviewing Is Good</a><br />
<br />
<a href="http://authordjlowbridge.blogspot.co.uk/2013/06/six-differences-between-bad-review-and.html" target="_blank">Six Differences between a Bad Review and a Troll Attack</a></div>
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<br /></div>
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<a href="http://authordjlowbridge.blogspot.co.uk/2013/06/6-tips-to-writing-good-review.html" target="_blank">6 Tips to Writing A Good Review</a></div>
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<br /></div>
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On each one I have made clear that I
feel that reviews should solve one purpose. To give honest, critical feedback
on the experiences of the product as it was intended to be used.<br />
<br />
Last year Amazon decided to delete hundreds (if not thousands) of reviews
written by other known authors. Very little explanation was given though some
sources claimed they had financial connections to the books they reviewed.</div>
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<br /></div>
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Interestingly a few of mine had
disappeared and I will admit that I do have a financial connection to the books
I reviewed – I am part of the Amazon affiliate program.</div>
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<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
In contrast to a lot of people who
review, I take it very seriously and am proud of what I publish. My reviews give
an overview of my experiences with the product from their intended use. For
example a recent one, that is not part of the affiliate system and amazingly
has stayed thus far.</div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvP6wyL20TaGSf4FUAat8z6oLPjqlXK68rTRyN-KOxDryo6VG_up_lAC9Y8Rd6CF5DXSAHVVgCsUYeSEnrsxDLqfBzlO1tI3qUJ1G3SwWjcvhAb3m5ycB9jLEJUYoaP46fdAG1-gX_MJY/s1600/good+review+example.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvP6wyL20TaGSf4FUAat8z6oLPjqlXK68rTRyN-KOxDryo6VG_up_lAC9Y8Rd6CF5DXSAHVVgCsUYeSEnrsxDLqfBzlO1tI3qUJ1G3SwWjcvhAb3m5ycB9jLEJUYoaP46fdAG1-gX_MJY/s1600/good+review+example.png" width="640" /></a></div>
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But there are many reviews out there
that aren’t giving constructive feedback. Take some of the reviews on Fifty
Shades of Grey. It didn’t take me long to find these five star reviews on
Amazon.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOPRLg8e2ne9w76x_PKaHSQxySjyvwNITWa0SlDt0Gr3TMbqi1BQKuUm7xCvFrzF2bV-iNgHM78NCk3lyWMMdHTD_5PLwi8qxMJ4EY94M332RSiD5UY0i5AIVqQ_J1hr4Tr9HyGPgm40Q/s1600/five+star+examples.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOPRLg8e2ne9w76x_PKaHSQxySjyvwNITWa0SlDt0Gr3TMbqi1BQKuUm7xCvFrzF2bV-iNgHM78NCk3lyWMMdHTD_5PLwi8qxMJ4EY94M332RSiD5UY0i5AIVqQ_J1hr4Tr9HyGPgm40Q/s1600/five+star+examples.png" width="640" /></a></div>
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And even one star reviews have some
poor reviews among them.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAxULW8-VDSjovbz5acYdsUkHbddOFa6x78wcZcGF1I7CW7gsjcBxSVJztbIytuFPc_ygylOiEzdHqm5LG27g_joKuhCZUs7y2UYPreL2Q7UHcZ0O8s92ReP7ogs98orusQVjjIUUAu0c/s1600/one+star+examples.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="96" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAxULW8-VDSjovbz5acYdsUkHbddOFa6x78wcZcGF1I7CW7gsjcBxSVJztbIytuFPc_ygylOiEzdHqm5LG27g_joKuhCZUs7y2UYPreL2Q7UHcZ0O8s92ReP7ogs98orusQVjjIUUAu0c/s1600/one+star+examples.png" width="640" /></a></div>
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I don’t agree with either set of reviews
and I think Amazon and other retailers need to consider what they publish on
their sites. It took me just two pages to find three usable examples of poor five
star reviews. I could have used others if they weren’t so long that they wouldn’t
fit on the web browser in one shot. Yet it took ten pages to find those two one
star reviews. That suggests that these fake reviews are artificially inflating
the overall score of the book. How many other products out there have fake
reviews? <a href="http://jakonrath.blogspot.co.uk/2012/09/konrath-posts-fake-amazon-reviews.html" target="_blank">Read this blog post as a clue on the subject</a>.</div>
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Amazon would have you believe that
they deleted the fake reviews last year, but they were rather inconsistent. I
have just shown you five reviews that seem to go against the principles of reviewing
and could post many more. Why are these posts that are not honestly talking
about the book be included?</div>
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<br /></div>
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If it is this attitude to reviews; is there any value to them?</div>
<br />
I seems online retailers have very little control which reviews are posted online. Which is why <a href="http://authordjlowbridge.blogspot.co.uk/2013/06/six-differences-between-bad-review-and.html" target="_blank">troll attacks</a> can and do happen.<br />
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Online retailers should stop
and consider whether in the long term reviews need to be better regulated so
that their value is not demolished by rogue commentators.<br />
<br />
I hope you enjoyed this article you can follow me on <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a> and <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>.
</div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-43572143025046833112013-07-08T12:00:00.000+01:002013-07-08T12:00:00.452+01:00The six winners of the e-book revolution<!--[if gte mso 9]><xml>
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The traditional publishers often comment that they are
losing out due to the self publishing author and there are many commentators
that suggest that readers are losing out too. With the merger of the two of the
big six it is becoming true at least the traditional publishers are losing out
from the new trend in publishing. However there are several winners from this
industry and here they are and why.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Readers</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Yes they are winners. There is more choice, lower prices,
more ways to read and better avenues for expressing their opinions. Yes you can
argue that some indie books are poor, but so are some traditionally published books
– it is all a matter of subjective opinion.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Amazon</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Amazon’s e-book reader Kindle and the fact that they have
what could be about 60% or more of the e-book market has made them millions. So
there is no doubt that they are a winner in the indie revolution.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Mark Coker</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>You can hardly question that without Mark Coker the indie
world would be so strong. Smashwords has given him an excellent presence in the
publishing world where traditional publishers view him as the leader of the
revolution alongside Amazon.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Freelancers</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Whether a cover artist, editor or formatter; the revolution
has opened the doors to many freelancers on obtaining new work increasing their
end of year earnings. It has allowed some bad eggs to seep in and give poor
service to authors but it has also allowed great talent to shine that was
otherwise hidden.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The internet</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>The revolution has brought a revolution of critics as well.
No longer are book reviewers hiding in newspapers but they have blogs and
websites. There are also many sites which contain great articles for readers
and writers which may not have existed before.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Authors</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Yes authors have won in the revolution. Now they have choice
over their path, now they have control over their work and now they have a
decent cut over their sales. And if it wasn’t for the authors then the
revolution wouldn’t have happened and the other five wouldn’t have gained
anything.</i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I hope you have enjoyed this blog post. Please feel free to leave a comment.<br /> </div>
<div class="MsoNormal">
Please sign up at my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook page</a> or follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> to get the latest articles quicker.<i> </i></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-92211274644960374252013-07-05T12:00:00.000+01:002013-07-05T12:00:06.905+01:00Six Reasons Why Self Publishing is Not Destroying the Industry<!--[if gte mso 9]><xml>
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There has always been a lot of talk about whether or not
self publishing is good for the industry. There are many arguments that the new
indie trend is destroying the industry, with <a href="http://goodereader.com/blog/commentary/self-published-authors-are-destroying-literature/" target="_blank">this article</a> appearing a little
while ago. In short the author blames the indies for pushing traditionally
publishers to the brink of collapse and says that the indie books are poorly
written and full of mistakes.</div>
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<br /></div>
<div class="MsoNormal">
However I feel completely different from the author of the
article. For starters I am an indie author, it is a lifestyle choice based on
several factors which I want from my writing and I am a reviewer of indie
books. I have and do still read traditionally published books but in my own
opinion some of the best books have been indie produced.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So I want to put forward these six reasons why being an
indie author is not destroying the world.</div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Traditional Publishers add very little value to
the book</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>That is a big one
to start isn’t it? But it is true. An indie author (if professional) will still
source their own cover art, editing and formatting. So what do Traditional
Publishers do that adds value for authors? Well they have excellent
distribution avenues, which would cover most book shops if not all. However the
book would only have a few weeks to achieve sales before it is pulled. That just
simply isn’t long enough. With Amazon’ Createspace and other Print on Demand
services it isn’t impossible now to get your books into the shops, you just
have to try very hard.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>More books means more competition which is
better for readers</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>In every
industry the idea of more competition is horrendous to the thoughts of the
established. However as was proven by in the UK in the telecommunications
industry, the introduction of competitors to British Telecoms rather large
monopoly forced the industry to offer better products at cheaper rates. This is
what is happening at the moment with E-book indie authors. The vast majority of
best sellers are excellent books with costs much lower than the traditional
publisher’s prices. If the traditional publisher doesn’t want to conform to the
new market trends then they will suffer like some of the telecommunications
market suffered.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Authors not going traditional add a different
voice</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Recently I was
reading a book when I realised that the style was the same as another book. I
went looking for the other book and realised that they were both produced by
the same publisher. The voice, the style and the way it was written was
practically the same. It was boring. And this isn’t an isolated incident. I
picked up other books by the same publisher and realised the same. It wasn’t
always this way – go back 150 years and the authors of the day each had their
own voice that you could instantly recognise as being from that particular author.
I always call this the golden age of writing. Indie authors have returned to
this stage adding variance not only to the stories but the voices telling them.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Indie music worked</b></div>
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<br /></div>
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<i>Not so long ago,
the music world had a similar trend. Indie bands were all the rage and in many
respects I am sure they are today. I was never one for music, but from friends
I know that indie musicians caused shockwaves in that industry yet the
producers changed habits and dealt with the issue to live side by side. Now
both cultures are thriving really well. If the traditional publishers don’t
want to change with the times then it is not the indies’ fault that they are
suffering but their own.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-fareast-font-family: Calibri;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It is the readers that matter not the
publisher’s opinions</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This is something
that is often missed out in this argument. What does the reader think? Well if
the New York Times Bestseller list and Amazon sale ranks are anything to go by;
they have an appetite for indie published books. Readers are the ones that we
produce our books for – not traditional publishers. If readers want to buy our
books then who are Traditional Publishers to comment on it? Surely that just
means they should contact that author and attempt to get a deal for their next
book rather than throw their toys out of the pram?</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="text-indent: 0cm;">
<b>6a.<span style="mso-tab-count: 1;"> </span>Traditional publishers produce some terrible books</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i><span style="color: blue;">“</span>50 shades of grey<span style="color: blue;">”</span>
is an example of a book that sold based on hype and the push of the traditional
publisher. The writing in the book (and yes I read it so I could see for myself
– although I borrowed a copy) is not brilliant. There are several articles
explaining why this is so – so no need to show it here. But I will say that the
ratings on Amazon are artificially inflated by several comments which
are five stars claiming – “found copy on beach, made great kindling. Very
pleased with product” and “put copy in toaster, you couldn’t imagine the
different shades of grey that came out”. Now I am one that doesn’t agree with
those reviews. For starters they are very much like troll attacks, which I am
opposed to and they support my opinion that Amazon and other retailers should
verify their reviews much better.</i></div>
<i>
</i><div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>But “Fifty
Shades of Grey” isn’t the only book that suffers from poor writing that has
been produced by traditional publishers. My wife recently had a book that was
written by a well known (apparently) TV personality that was full of inconsistent
tenses and some poor grammar. Why was it produced? Probably because of who it
was written by. This made it marketable to the masses. I think it failed, as
the book was eventually sold in basement bargain shop for 99p. But if
traditional publishers think of what is marketable before what is good, then in
the end they will fail.</i></div>
<i>
</i><div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Of course this
is true for Indies as well – but Traditional Publisher’s have a book allowance
each year on how many they can produce. When they produce a book they are
denying another from being published. With self publishing there are no limits
on the number of books being released. So if an author does produce a book that
isn’t up to standard it doesn’t matter – other authors can still release their
own book.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<b>6b.<span style="mso-spacerun: yes;"> </span>Traditional publishers don’t always get it
right</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Adding to the
previous comment; traditional publishers don’t always get it right. Let’s pick
up on Harry Potter – how many traditional publishers turned that book down
before it became a huge money earning franchise? Traditional publishers are all
about pointing the finger but not very good at saying when they are wrong. So
who is to say that some of those indie books aren’t brilliant and deserving a
place on the literature hall of fame?</i></div>
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<br /></div>
<div class="MsoNormal" style="text-indent: 0cm;">
Okay I cheated – there are seven
reasons there, but you can forgive me – right?</div>
<br />
Just because a few authors don’t
edit and format their books, doesn’t mean that the whole industry isn’t great.
There are some terrible traditionally published books and there are some
terrible indie published books. But there are also real gems amongst both of
them. At the end of the day I will always say that the power should be with the
reader and not the opinions of publisher’s on either side of the fence.<br />
<br />
A big thanks to Paul Kater for helping me get this article ready. You can check out his website <a href="http://www.paulkater.com/" target="_blank">here</a>.<br />
<br />
During July - Ghost Haunts - my short story collection is free on <a href="https://www.smashwords.com/books/view/319944?ref=davidlowbridge" target="_blank">Smashwords</a>.<br />
<br />I hope you enjoyed this article you can follow me on <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook</a> and <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a>.Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com2tag:blogger.com,1999:blog-659863283449867331.post-15266482565215583972013-07-03T12:00:00.001+01:002013-07-03T13:02:35.621+01:00Six Ways to support your writing financially without the need of a boss<!--[if gte mso 9]><xml>
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For many writers the chance to stay at home and write is a
dream that is just out of reach. However I have always felt that this dream
must be achieved no matter what. I don’t like office work, that is partly
because I have worked in some terrible offices and I used to advice others on
how to run their offices and so have seen the worst around. The idea of working
in the modern day sweat shop is nothing more than a nightmare for me. Now I
know there are some people who live out there who love their jobs and love
their bosses. But I am not one of them which is why I am always on the lookout
for a way to earn more money through my writing. I’ve seen some fantastic ideas
and some really terrible ideas. Here are six ways to supplement your writing
without needing a boss.</div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Add advertising to your blogs.</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Advertising
online is fast becoming the most popular choice for companies, authors and
writing services. We all have blogs and websites – some of which don’t have any
of these advertisements on them at all. If you have a high traffic blog, why
not offer authors an advertisement for a set amount? It doesn’t have to be a
huge amount, may $5. If you did that three times a week that would be $780 you’ve
earned without doing much work.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Create an author service</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Author services
are always in hot demand and some service providers can charge a fortune. Are
you good at something? Can you format a book for kindle, smashwords or
createspace? Are you a qualified editor or can you design covers? These options
can be big money earners and so you should consider that an option for income.
This may take some time out of your writing, but at least you will be earning a
guaranteed income.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Become an affiliate reviewer</b></div>
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<br /></div>
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<i>Do you have a
hobby that you sometimes share on your website / blog? Why don’t you link your
review to the place where readers can buy the products and become an affiliate
member? Although the returns may not be as high as some other options, it takes
little time out of your writing and guarantees of payment on what you earn are
more secure. There is little chance of Amazon or Play not paying up.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Do talks with local groups</b></div>
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<br /></div>
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<i>Believe it or not
as a writer you have a specialism. So why not put that to good use and go to
groups and offer to do a talk. The rates can be pretty lucrative if you get
good and it can be great fun. Just make sure you practice, practice, practice –
otherwise you may not get second chances.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Write more books</b></div>
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<br /></div>
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<i>An obvious one
really, however if you have five books out there, where is the sixth? Research shows
that the more books you release the better you do. There is no certainty where
the golden number is, but there is a tipping point for every writer where their
books get the exposure they need to make a regular contribution to the family
pot.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Become a freelancer</b></div>
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<br /></div>
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<i>This is an option
which some people don’t think of. As a writer you are use to sitting at your
desk and typing. So why not get some instant pay and join one of the many
websites that list companies and individuals that want to have quality content
and are willing to pay for it. One of the biggest is <a href="https://www.elance.com/?rid=3M10T" target="_blank">Elance</a> and if you want to
dip your toes in the water this is a good place to start. But remember you are
going there for the money, not pleasure – so if you do decide to sign up – don’t
bid below what you would like to earn per hour. There are some clients who will
ask for 20 cents for 500 words. That isn’t worth it when you get other jobs
that pay 3 or 4 cents per word.</i></div>
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<br /></div>
These were just
some of the ways in which you can earn money to increase your career earnings
and get one step closer to a goal of writing from home. I am sure there are more.
Have you got any suggestions – let everyone know and comment here<i>.</i><br />
<br />
If you have enjoyed this article please sign up at my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">Facebook page</a> or follow me on <a href="http://twitter.com/DLowbridge" target="_blank">Twitter</a> to get the latest article quicker.<i> </i>Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-30615831207608091932013-07-01T12:00:00.000+01:002013-07-01T12:00:06.376+01:00Six ways in which to utilise an author street team<!--[if gte mso 9]><xml>
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An author’s street team is not a new concept, but one in
which you might not have heard of. A street team is like a group of modern day
band groupies but for you and your books. They go to your live events, they buy
your books as soon as you are out, enter every giveaway you have, they e-mail
you fan mail and they promote you for free (and without your knowledge). This
can be bad. Promotion about you without you knowledge of the message can lead
to confusion. They may claim to have a release date which is wrong or not know
about an upcoming event. This can be damaging to your reputation as well as
confusing for the general reader.</div>
<div class="MsoNormal">
What authors need to do is to filter information and manage
what is going on with their street team. You may think this is a new concept,
but it isn’t. Big organisations have been doing this for years. But they do it
in subtlety. </div>
<div class="MsoNormal">
So here are some ideas on how best to utilise an author’s
Street Team and do it without being seen as a control freak.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Run a fan newsletter</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Running a fan newsletter
is by most the effective way to get a message across whether that is about an
event or new release. Also fans will ready share this information either
through twitter, facebook or amongst their friends on the school drop off. And
they will get the message right. Additionally studies have shown newsletters
can account for 11% of original sources for online sources – making them doubly
attractive.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Engage with your fans</b></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>I am all about
reader engagement. In fact reader engagement is an author’s hidden talent. Why?
Because it makes the reader feel special. And if the reader feels special they
will let everyone know about how you treated them – which will magnify your
reputation. So how do you engage? You respond to e-mails, you ask after them,
you get to know them. Make them feel like the process, like they matter and
they will make you matter to the world.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Give them stuff early</b></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Ever been
given a product ahead of time? I know that when I get a product ahead of time
that I can’t wait to tell people about it. When Serenity had come out on DVD I
got it three days before the shops. By the time it came to release day I had
already shown it to people, talked about it and happily wrote about it online.
And guess what – a few of my friends went to buy their own copies.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Give them free stuff</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>I love this idea –
and when my writing is more successful I plan to work this into my budget no
matter what. What you need as an author is to provide free items that have your
brand image on it. Postcards, key rings, posters are all easily made up by printers
and can have your book cover added to them. People love free stuff and when
they get it they talk about it – gaining you exposure. It doesn’t even have to
be useful. My wife bought some trainers online a few months back and she got a
mug free with them. It was a simple mug that was plain white with just the logo
on the side. But boy do I love it. The thing is that the mug itself weighs more
than bottle full of water – is three times the size of a normal mug (yes I’ve
measured it) and was brilliant on playing practical jokes on family members.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Do member only competitions</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>One of the more
useful and effective ways of encouraging team members is to conjure up a member’s
area where only those special fans can see and enter competitions. This works
in two ways. First it means that people who love your work will want to be part
of the fan group in order to compete in these special competitions. Secondly people
like to talk about the competitions that they’ve entered. If they tell people
about your member’s only offer and others like the sound of it, they will sign
up – giving you more exposure in the general crowd.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Praise and thank them</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>There is nothing
better than receiving a pat on the head from someone you admire. Not only do
you work harder in the future to receive more rewarding pats, you feel special.
That is why you must publically acknowledge praise and thank your special fans.
They’ll spread the word that you have thanked them and your reputation will be
enhanced by that.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
I hope that you
have enjoyed the list. Can you think of any other way in which you can help
your street team to spread the word? Have you got any comments on the above
list? You can always leave your feedback.<br /><br />Some big news may be coming soon. To keep informed follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a><br />
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<br /></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-47181963568256123312013-06-28T12:00:00.000+01:002013-06-28T12:00:01.532+01:00Six Reasons Why Fellow Authors Should be Your Friends not Foes<!--[if gte mso 9]><xml>
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<![endif]-->I write a post awhile back about <a href="http://authordjlowbridge.blogspot.co.uk/2013/06/six-things-we-should-never-do-as-writers.html" target="_blank">things authors should neverdo</a>. One of them was about attacking fellow authors over the internet for their
different point of view. I argued that it was bad if a reader saw the post and
that may turn you away from your books. But I didn’t make clear that fellow
authors shouldn’t be just people on the screen or enemies to be driven down.
They should be your friends. And here are six reasons as to why.
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>They have experiences you can learn from</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Yes, we all may
think we are brilliant, but we aren’t. There are some areas in which all of us
are lacking. For every author it is different, which means some authors will
have great experiences and advice on an area you may struggle with. Be friends
to get their golden words of wisdom and it will help your career.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>They can help in your marketing</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Marketing is
more effective if it comes from someone else. If you become friends with fellow
authors and you share some of their work, they might share some of your work:
Allowing you to reach more people.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>They can allow you to reach readers you don’t
know</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>This is
especially true for writers in the same genre. Even if you have more followers
or likes on social media – I bet your fellow writers will have some different.
By sharing and helping each other you gain exposure to more readers without
having to do too much work.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Your products are not in competition</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This is the funny
one for me. People seem to think that each book competes with another. While
this is true in some regards, i.e. a reader may only be able to buy one book –
for the most parts it is not. Most readers will buy their books based on if
they like the cover, blurb, inside look, etc. If it is a choice between two
books this month and they choose another, then maybe next month they’ll come
back for yours.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It could be your book not the others that are
losing you sales</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Interesting
concept huh? Not really. As above readers choose their books based on several
factors. If you get those right you get a sale. If you don’t then there is
something wrong. It could be as simple as you’re an unknown author and they don’t
want to risk it, or it could be the cover, blurb or preview. That is something
the other author cannot change.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It’s lonely when you have foes not friends</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Being a writer
is a lonely job. Why not add some fun into your day and engage in conversation
on social media with fellow authors. There is nothing better than sharing anecdotes
about your writing and books with another writer.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
I hope you
have enjoyed this list. If you have any questions / comments or would like to
add another reason, please feel free to comment.<br /><br />If you have enjoyed this article or any other part of my blog please take the
time to follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a><br />
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-47694696988920979002013-06-26T19:00:00.000+01:002013-06-26T19:00:03.987+01:00Many Fantasy Books in Mammoth GiveawayIndie authors have joined together for a massive <a href="http://www.authorerikamszabo.com/book-giveaway.html" target="_blank">e-book giveaway</a>. E-books from every genre are included in the event including Fantasy, erotica, horror, short stories, paranormal, romance, etc so looking through the list can be like looking at a mini-bookstore. The giveaway is fairly simple on its rules, you go to the site decide which books you would like in the giveaway and send a message. You won’t be offered books you don’t want after the draw in August – giving readers complete control over the books they want. So whether you are interested in Fantasy books such as “<b>The Coming Storm</b>” by Valerie Douglas and “<b>Through the Barrier</b>” by Angela MacDonald or business books like “Training and Development: How to Design Effective Training for the Virtual Classroom” by Shannon Sonneveldt there is likely to be something that takes your fancy. Here is a list of some of the fantasy books on offer.<br />
<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5OpFvpW7W-j1WJEL82RXl4Z9UbPEOudsl2sstuiD9HuQd1MOe4Qv4eAYzKo-bMFXrcS1RD5zgJr-syZgX_RG4KY3KmjqI8udwu_DmsG9YRTKOh5gtYTdwyS1KmOll29bTSAS3cvnFOHU/s1600/Aoife+and+demon.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5OpFvpW7W-j1WJEL82RXl4Z9UbPEOudsl2sstuiD9HuQd1MOe4Qv4eAYzKo-bMFXrcS1RD5zgJr-syZgX_RG4KY3KmjqI8udwu_DmsG9YRTKOh5gtYTdwyS1KmOll29bTSAS3cvnFOHU/s200/Aoife+and+demon.png" width="130" /></a></div>
<a href="http://www.amazon.com/Aoife-Demon-Cursed-Syhlain-Volume/dp/1480229350" target="_blank"><b>Aoife and Demon</b> by Shamila Ghyas & Humeira Kazmi.</a> <br />
<br />
Aoife Edwards is a college freshman, oppressed by her power-hungry stepmom who now controls her father's fortune and sees her as a marketable commodity. All she wants to do is skate, but when a strange, blue-skinned man drops into her life and opens a door into both her hidden past and an alternate universe full of dangers, Aoife finds herself face to face with a true, bad-to-the-bone Demon, and suddenly the meanings of friend and foe are no longer so clear.<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3WpTEuAPQasemqDRJ-ciaK1OzKDoJxpH8S9Z40SDZjZhRfZBUt8IwO4sYubaJ_gPSACFU-RXzCaNgf7JhmFP3_KCn_TVoN8gIKW5tWlmrn19flKuILUOLxXmfW97qgL_pINVEDyS2KRE/s1600/through+the+barrier.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3WpTEuAPQasemqDRJ-ciaK1OzKDoJxpH8S9Z40SDZjZhRfZBUt8IwO4sYubaJ_gPSACFU-RXzCaNgf7JhmFP3_KCn_TVoN8gIKW5tWlmrn19flKuILUOLxXmfW97qgL_pINVEDyS2KRE/s200/through+the+barrier.png" width="133" /></a></div>
<a href="http://www.amazon.com/dp/1481943936" target="_blank"><b>Through the Barrier</b> by Angela MacDonald</a><br />
<br />
Cast inside a magic barrier in a forbidden land, the members of an unlikely company find themselves depending on each other for survival. In spite of his protection and support, the priests of the company feel a growing unease with the quiet Purtan. Questions are whispered as to who he is and what might be the motives for his selfless aid. Is it just the magics of an ancient and nearly lost race or is there something darker about him? They must learn quickly in this warped and malignant land, as it is not only the land itself they must navigate, but they soon realize they are pawns in the hunting game of a mad man who is right behind them.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77t1jz4-U8U8lzCYCEpN-BEVxtBMZvHUUptsNcs-SPBu-r78zgEPuc7s-62SJOCWKCDKFUsTx0xmHSEE28Pa5bQwGNFDh1ruKyYe7OLKbiCz_BJ6-tFiBYPbJsjqyuxg3Ov4tlxgEMKk/s1600/the+coming+storm.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77t1jz4-U8U8lzCYCEpN-BEVxtBMZvHUUptsNcs-SPBu-r78zgEPuc7s-62SJOCWKCDKFUsTx0xmHSEE28Pa5bQwGNFDh1ruKyYe7OLKbiCz_BJ6-tFiBYPbJsjqyuxg3Ov4tlxgEMKk/s200/the+coming+storm.png" width="141" /></a><a href="http://www.amazon.com/dp/B004WLOBG2" target="_blank"><b>The Coming Storm</b> by Valerie Douglas</a><br />
<br />
Elon of Aerilann, Elven advisor to the High King of Men, helped negotiate the treaty between Elves, Dwarves and men. He suddenly finds that fragile truce threatened from without by an unknown enemy and from within by old hatreds and prejudice. With the aid of his true-friend Colath, the wizard Jareth and the Elven archer Jalila, he goes in search of the source of the threat.<br />
<br />
Ailith, the Heir to Riverford, fights her own silent battle. Her father has changed, but her quest to discover what changed him puts her life and very soul in danger and leaves her only one direction in which to turn. Elon.<br />
<br />
To preserve the alliance, though, Elon will have to choose between his honor, his duty and everything for which he fought.<br />
<br />
<a href="http://tinyurl.com/mw66yzb" target="_blank"><b>Birthright-Bestowed, Book One of Ilona the Hun trilogy</b> by Erika M Szabo.</a> <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDDCB9tyGAW1cz35x9XL2NisY77lnGTPz3afTpT-cXBHMEbD8XUNkgJ-rFy4LWNltuMZtVy7vOmSdZ0xxicssLO73GxA_RmHf0AykCw9xcqnxFPe_gWCDfLZiRroQZfzmemDIpiEw2r6Q/s1600/Birthright.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDDCB9tyGAW1cz35x9XL2NisY77lnGTPz3afTpT-cXBHMEbD8XUNkgJ-rFy4LWNltuMZtVy7vOmSdZ0xxicssLO73GxA_RmHf0AykCw9xcqnxFPe_gWCDfLZiRroQZfzmemDIpiEw2r6Q/s200/Birthright.png" width="133" /></a></div>
Ilona is an emergency room doctor, born into an ancient Hun tribe which still exists hidden amongst us with its strict and fiercely enforced rules. She doesn’t know much about her Hun heritage besides legends, customs and rituals that she continues out of respect for her parents whose sudden death ten years before devastated her. She plays her tune on her birthday given to her by her grandmother. Elza – Ilona’s housekeeper - explains the purpose of the tune is to let the elders know she had come to age. Her mother didn’t have a chance to explain her inherited powers, but after her 29th birthday when she is considered as an adult by Hun standards, she begins to remember the forgotten instructions concealed as rhymes her mother was teaching her since she was a small child. Ilona discovers she can heal with her bare hands; she can rearrange the human body to its healthy state. This ability is exciting as well as frightening. She is conflicted between having confidence in her intelligence and inherited abilities while having no confidence as a woman. Her insecurity created barriers which keep others out, and I also keep her caged in. She’s been in love with her unsuspecting best friend Bela, when a dashing stranger explodes into her life. The sudden magnetic feeling frightens her and discovering evil in him doesn’t help either. A sinister dark man appears Ilona connects his presence with the series of mysterious deaths around her. Zoltan saves her life by jeopardizing his, which prompts Ilona to start fitting the puzzle pieces together and discovering the ancient tribal secrets that not only can change her future but the future existence of the Huns as well.<br />
<br />
<a href="http://tinyurl.com/lccfpoj" target="_blank"><b>Secrets-Revealed, Book Two of Ilona the Hun trilogy</b> by Erika M Szabo</a><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkzQG_rBNo3QYxCO1jjMT8ODrAh-PrYA5rzZ7S0lAmk135k4c_Cef0m-uin4BxabiFqEyTPMOrM9oPhdbKx9UeadNX8kvEXzKtoCBDgCnea7LkIkX3eJgcjBSacWwOW9ZpyoCxVjTYdow/s1600/secret+revealed.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkzQG_rBNo3QYxCO1jjMT8ODrAh-PrYA5rzZ7S0lAmk135k4c_Cef0m-uin4BxabiFqEyTPMOrM9oPhdbKx9UeadNX8kvEXzKtoCBDgCnea7LkIkX3eJgcjBSacWwOW9ZpyoCxVjTYdow/s200/secret+revealed.png" width="133" /></a>Ilona’s story is provocative, rich in characters and detail that bring a lost world to life, a journey to treasure and remember. In book one Ilona is a lonely doctor discovering her rich tribal heritage and birthright to become a Healer. The barrier created by her insecurity kept others out, but also kept her caged in. She has to break the barriers to discover her true identity. She discovers growing magical abilities within her in the strange world of the Huns, which are beyond her wildest dreams. She can use her given gifts for absolute good or absolute evil; the choice is up to her. Ilona’s birthright as a Healer runs alongside her desires as a woman. She’s secretly and hopelessly in love with her best friend, he seems oblivious to her feelings. Fate brings Zoltan into her life. Will he break her heart, or will he bring true happiness? Ilona is hoping for a red tulip, the symbol of devoted love. Who will offer it to her? She discovers some secrets the Hun society is concealing, a society that is secretive and complex, with strict and fiercely enforced ancient rules; revealed to only those who come of age. Ilona is a rebel, who is determined to control and guide her own life. Resourceful and daring, she crosses the line and breaks those rules. She must face the consequences and has to fight for her men; both of them disappear from the face of the earth. She acquires magical abilities beyond her dreams to find and save them. Ilona has been evacuated from her easy and steady life. She is happy, but she still has many doubts. She hates that she has to hide in the past from a faceless enemy, however enjoys meeting her ancestors.<br />
<br />
If any of these titles take your fancy or you would like to look for more you can request them in the <a href="http://www.authorerikamszabo.com/book-giveaway.html" target="_blank">giveaway here</a>.Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-20894743158178765002013-06-26T12:00:00.000+01:002013-06-26T12:00:09.462+01:00Six Ways in which to use Hash-tags on Facebook<!--[if gte mso 9]><xml>
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Facebook has joined twitter in using hash-tags now in posts
online. For some this is a nightmare come true as they #realise #that #they
#will #see #endless #lists of hash-tags. But it is as responsible authors that
we must learn to control the urge to try to reach everyone and aim to reach
those readers who would really want to read our posts. Another point I’ve heard
recently is that the hash-tags won’t do much for visibility. I am afraid that
assumption is false. Like on twitter, users can now just click on a hash-tag
and see other posts using that same label. In experiments I have run posts on
my facebook page have meant that posts with hash-tags can get 100% more views.
That is an outstanding difference and surely worth the investment.</div>
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So how do we probably use hash-tags? Well here are six
pointers I feel are necessary.</div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Use sparingly</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Seriously, use
only one or two. Not endless lines of hash-tags. If you find this difficult
think carefully who you really want to communicate your message to and then
think what hash tag they would want to search for. Use that once, maybe twice
and you’ll get a clean, engaging post.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Create a good informative post</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Facebook is not
twitter (well duh) which means short messages are not going to get the same
results. People like length on Facebook, so why don’t you write an informative
post for people to read – and forget length. The better the quality of the
content – the higher chance that people will share your post – increasing your
exposure.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Create dialogue</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Instead of
writing news bulletins, write conversation starters. The hash-tags will drive
readers to you; now keep them there for them to get to know you with good
conversation.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Minimise your posts with hash-tags</b></div>
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<br /></div>
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<i>If every post you
write has hash-tags then people will get turned off quickly. Use them on posts
that really need extra exposure, such as promotions, new releases, etc.</i></div>
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<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Don’t use hash-tags on groups</b></div>
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<br /></div>
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<i>Don’t, just don’t.
You don’t want readers to find your secret hangout and read what you wrote
about someone who didn’t like your book. Also hash-tag-ed posts can even be
read by outsiders of secret groups. And do you really want people spying on
what you are saying behind closed doors.</i></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Make sure your special hash-tags aren’t used by
someone else</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Funnily enough
this may seem like an obvious one, but have you really thought about it when
creating a hash-tag for your book or series? Do a search on twitter and check
to see if someone else is using it. You don’t want to have your readers do a
search for other posts by you on a subject only for them to be diverted by
another author who uses the same hash-tag.</i></div>
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I hope you have
enjoyed the list. Please feel free to add your own suggestions, your own
remarks about the comments.<br />
<br />
EDIT: Since writing this (although before this went out) I have since found out that writing after a link will remove the preview on Facebook. So if you have a great cover to show off, or an awesome blog picture, make sure your hashtags (and other writing) are in the middle of the text. Many thanks to Valerie Douglas for pointing that out to me. <br />
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<br />
If you have enjoyed this article or any other part of my blog please take the
time to follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a> Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-49333710916544322422013-06-24T12:00:00.000+01:002013-06-24T12:00:13.530+01:00Six Reasons Why You Should Produce a Paperback Copy of Your Book<!--[if gte mso 9]><xml>
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A lot of newbie self-publishing authors and some of the old
ones, feel that just because we can now publish in digital format that the
paperback copy is no longer relevant for them to publish. This is a rather
naive perspective. Although e-books are taking larger and larger slices of the
market, paperbacks are still here and are selling well. I went to a car boot
sale the other day for instance and saw a woman buy twenty books from just one
person; poor husband who had to carry them all home.</div>
<div class="MsoNormal">
I know some people won’t be persuaded without a reason, so
here are six reasons why you should produce a paperback copy of your book.</div>
<div class="MsoNormal">
<br /></div>
<b>
</b><div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Some readers see paperbacks as more professional</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This is one that
strikes me as odd, but some readers feel that if you haven’t produced a
paperback copy then you aren’t a professional writer. To me this is wrong. You
wouldn’t question Coke’s professionalism if they suddenly stopped doing fizzy
orange or MacDonald’s if they stopped doing Chicken Burgers. It doesn’t make
sense. But me saying it doesn’t matter. It is what some readers are saying. It
can cost you very little to produce a POD book for Amazon and other retailers,
so if it gets you a little more creditability with readers, why not?</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The market isn’t just E-books</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Yep it is true,
some of the market still like to buy paperbacks. Why? There are hundreds of
reasons. But here is the fact, Amazon say they are selling 140 e-books for
every 100 paperbacks. That still means that 42% of the market prefers paperbacks. In
the UK the e-book market is still only 15-20%. If you don’t produce a paperback
you are missing out on 42% and up to 85% of the US and UK markets respectively.</i></div>
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<br /></div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It is cheap to produce a paperback</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>With the rise of
self publishing has come the fall of costs in print publishing. By using POD
suppliers you can create and sell your book for nothing at all (although some
costs I would highly recommend for producing the best book possible)</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It is easier to show off</b></div>
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<br /></div>
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<i>Let’s be
honest if you showed off your book on your e-reader you might get an – “oh” or “that’s
good”. But if someone wanted to see your book, they might get more interested
in a paperback issue. <span style="mso-spacerun: yes;"> </span>People still are
driven by the sense of touch, given them that unique feeling and get them to
touch your book.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It creates off-line marketing opportunities</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>It is so easy to
hide in the world of the internet, but if you do that then you are limiting
your marketing potential. Having a paperback copy of your book allows you to
create more offline opportunities such as book signings.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It can be inspirational</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This isn’t such a
marketing issue, but it is one of productivity. Something that is stored on the
computer isn’t going to remind you of what you have achieved. It is hiding, to
be seen when you seek it out. My book sits proudly on the shelf its cover
facing outwards so I see it all the time. Why? It inspires me to continue and
that inspiration is always there, not when just when I look for it. And that
makes me work harder for the next book.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
I hope you have
enjoyed this. Please feel free to comment on any of these reasons or tell me
and others of other reasons you see fit in the comments below.<br /><br />If you have enjoyed this article or any other part of my blog please take the
time to follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a><br />
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-55568416082758372062013-06-22T23:22:00.000+01:002013-06-22T23:22:08.564+01:00 Sherdan's Prophecy (Sherdan, #1) Review<a href="http://www.goodreads.com/book/show/17118278-sherdan-s-prophecy" style="float: left; padding-right: 20px"><img alt="Sherdan's Prophecy (Sherdan, #1)" border="0" src="http://d.gr-assets.com/books/1355741582m/17118278.jpg" /></a><a href="http://www.goodreads.com/book/show/17118278-sherdan-s-prophecy">Sherdan's Prophecy</a> by <a href="http://www.goodreads.com/author/show/4754245.Jess_Mountifield">Jess Mountifield</a><br/>
My rating: <a href="http://www.goodreads.com/review/show/647251974">5 of 5 stars</a><br /><br />
Sherdan's Prophecy by Jess Mountifield is written with such conviction and delicacy that every word has significance as the story is beautifully brought to life with elegant grace. The author is able to bring to the forefront an excellent love story with plenty of emotional turmoil for many well portrayed characters on the backdrop of a national emergency. Action scenes are purposefully placed and are an excellent pace changer to keep readers on their toes and with a few mysteries interwoven into the storyline that readers will be hooked until the last words and beyond.
<br/><br/>
<a href="http://www.goodreads.com/review/list/5494025-d-j-lowbridge">View all my reviews</a>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-38578211447543138662013-06-21T12:00:00.000+01:002013-06-21T12:00:10.969+01:006 Tips to Writing A Good Review<!--[if gte mso 9]><xml>
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When I was writing the previous good post I found that I was
writing a lot of advice for writing reviews. It is something now that I have
been doing for nearly a year (with a short break for illness). Some people
think I am a good reviewer and I have had a couple of people ask me to give
them tips on writing a review. Now I don’t consider myself an expert, far from
it – I love books and reviewing is just the natural next step on that road.
There isn’t any real rocket science to writing one. However I do stick to several
key items when writing reviews however and here they are.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Be Honest</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Honesty is the
best policy my mother always said and that is the number one fact. There is no
point in telling someone you love the book when you didn’t. For starters if it
is really a bad book, people will find out and your reputation will be
shattered. Do everyone a favour and be honest with yourself and the author.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Write in detail</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>I hate reviews
that are one sentence that simply say – “Loved this book” or “Worse book ever”.
For starters the second comment is unsubstantial (see point 3), unless you’ve
read every single book ever written: just to read the Amazon catalogue it would
take you 850 years to read every single book (and that is if you didn’t sleep,
eat, drink, go to the toilet). But to really make the point – you loved they
book? Why?</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Substantiate your claims</b></div>
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<br /></div>
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<i>So you didn’t
like the characters. Why? The main one was like a wooden peg, why? If you are
going to say something back it up. Was there a scene in which you felt was
unreasonable, explain that. By giving a concise reasoning behind your review
will make it shine against all the others.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Write in English</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>I’m not being
funny here – how many times have you seen: “I luv dis book – gr8 read”. Write
in Standard English – much easier to understand for all of us.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>DON’T USE CAPITALS TOO MUCH</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Was that enough
of a hint? You aren’t shouting your review across at the reader, you are gently
telling them about your experiences with the book. That is always done better
with a softer whisper and a lower case.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Write about the book not the author</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>I see so many
people who write about the author and not the book. You are reviewing a
product, stick to that and don’t wander off the subject. If the book has
spelling mistakes, say the book has spelling mistakes – don’t say the author
can’t be bothered or didn’t run it through a spellchecker or editor before
releasing it. You don’t really know they didn’t.</i></div>
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<br /></div>
<div class="MsoNormal">
Hopefully this list has been some help to you. If you would
like to read some of my reviews, or a review by my colleague Jess Mountifield
you can visit our <a href="http://indieebookreview.blogspot.co.uk/" target="_blank">review blog here</a>.</div>
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<br /></div>
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Some big announcements, excellent articles and chances for unique
engagement will be coming soon. To keep up with it all follow me on <a href="https://twitter.com/DLowbridge" target="_blank">twitter</a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank">facebook page</a></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-72209524554117464352013-06-19T12:00:00.000+01:002013-06-19T12:00:02.625+01:00Six Differences between a Bad Review and a Troll Attack<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
So it was after I had written the post a little while back
about <a href="http://authordjlowbridge.blogspot.co.uk/2013/06/six-things-we-should-never-do-as-writers.html" target="_blank">Six Things We Should Never Do As Writer</a>s that I had some feedback
debunking the 2<sup>nd</sup> point. The argument was that a successful writer
had challenged a troll who had been stalking them and posting obscene 1 star
reviews about their books on Amazon and such. However I feel that is not a real
review. Trolls have to be separated in mind (and in practice) from those of real
reviewers and readers. And here are six differences between them both.</div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Trolls rarely read the book</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This is a point
which I think people don’t tend to get. Reviewers by name means that the person
has viewed (or used) the item and is commenting on their experiences. Trolls
rarely spend any money on the person they are persecuting and therefore cannot
reliably be trusted to have read the book – meaning they have not actually
written a review by definition.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Trolls are malicious – Reviewers give honest
feedback</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>I will admit that
reviews can be hurtful, but a true review is never malicious. A troll is
setting out to create an atmosphere which you will feel terrible. A reviewer is
providing other readers with their experiences – whether good or bad.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Reviewers tend to write and forget – Trolls linger
for the spoils</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Trolls can
sometimes be persistent with their attacks. I’ve seen trolls post a dozen or so
reviews on the same book within a short period of time. Sometimes responding to
them will only encourage the Troll to write more horrible stuff. What did your
mother tell you about bullies – they are after a response, don’t indulge them. This
is not what reviewers tend to do. Normally a true reviewer will write their
peace and then leave.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Trolls are selfish – Reviewers are Selfless</b></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>There is very
little reason why reviewers should give reviews at times. After they have said
their peace they gain very little from it (unless they implement my advice from
this blog post). However trolls are selfish. They have a goal in mind – they want
to get a reaction / hurt your sales (and boost their own) / have a laugh at
someone’s expense. None of those reasons are particularly selfless; in fact
they all serve one purpose – to fulfill the need of the troll. Hence their
reviews are selfish, a reviewer’s are not.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Trolls tend to be badly written</b></div>
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<br /></div>
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<i>Okay so I admit
that this is a weak point. Some genuine reviews are not Shakespeare either, but
Trolls are generally WRITTEN IN CAP LOCKS and are written in shorthand. Ths iz
nt da gud way to rite a review tho. Most reviewers try to write in proper English.
You can tell those who have put in the effort to write something meaningful
rather than just write something fast to get their laugh.</i></div>
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<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Reviews have context.</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>This is a little
gripe of mine. As a reviewer myself over at <a href="http://indieebookreview.blogspot.co.uk/" target="_blank">The Indie Ebook Review Site</a> I create
reviews that have detail. I rarely give an opinion without a reason, and that
is what every review should do. If you don’t like the book; why? Why don’t you
like the characters? Why don’t you like the action scene? Why, why, why? Just
saying that the book is terrible isn’t good reviewer practice.</i></div>
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<br /></div>
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I know that some reviewers won’t live up to my expectations
and that they might not give reasons, may be a little rude or can write poor
English. But that is why I am firm believer that all reviews should be vetted
by the companies that allow them. I don’t mean censorship of reviews, but I do
mean weeding out the reviews which have no substance or are attacks on the
producers of the work. Both 1 star and 5 star reviews have a place in our
system, they are helpful to readers and writers alike and can turn a floundering
book into a bestseller. Trolls serve no purpose except to appease their
creators.<br />
<br />
Some big changes may be coming soon. To keep informed follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com2tag:blogger.com,1999:blog-659863283449867331.post-81902884588736934182013-06-17T12:00:00.000+01:002013-06-17T12:00:06.368+01:00Six Good Books for Writers<!--[if gte mso 9]><xml>
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So have you ever taken a look on amazon to look for a book
to buy on writing? How many people have jumped on the self publishing band
wagon to get some easy cash by copying everyone. There are some books out there
that are really terrible and not worth buying, there are others which are
really good. But the problem is, do you know which one is which? Here I will
list MY favourite writing books. If you want to join in - list some of your
own.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Smashwords Style Guide</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<i>Smashwords allows
authors to easily get onto several distributors with little to no fuss. This
style guide shows them how to simply get on to the premium listing with little
fuss. And it is free.</i></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Smashwords Marketing Guide</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>I promise this
won’t all be about Smashwords. But this book has over 35 useful tips to help
sell your book. And again it is free.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Building Your Fanbase: A From-Scratch Guide for
Indie Authors</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>A lovely
little book for authors with some clear business marketing theory and easy to
follow step by step instructions. A little pricey for how much it is, but if
you sell 3 books from it you’ve made a profit.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Telling Lies for Fun & Profit</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>I don’t think
there is a book out there on writing which has kept me up at night so much.
It’s excellent delivery is matched brilliantly with its content and if you want
to start writing, this is a must on your shelf.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>... for Dummies - Series</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>Okay so I am
slightly cheating here – but the series has many books (from blogging to
writing children’s books) which authors may find mildly useful. I wouldn’t
suggest getting every book they have for sale (erotica authors may find that
Children’s fiction isn’t suited for them for instance) but at least one or two
could be in any collection.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Book Marketing Basics: How to Use Facebook,
Twitter, Blogging and Email Marketing to Connect with Readers</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<i>This is book
is by the same people who wrote “Building Your Fanbase” at number 3. Again
beautifully written and presented, this is a book for authors who struggle with
their marketing. Of course there are things which they don’t mention in this
book, but for a book on basics and the newbie author this is great.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: .55pt;">
<br /></div>
<div class="MsoNormal" style="text-indent: 35.45pt;">
So what books do you think
deserve to go on the list? Have I missed one off? Please feel free to comment
below and tell me what you think.<br /><br />If you have enjoyed this article or any other part of my blog please take the
time to follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a></div>
Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0tag:blogger.com,1999:blog-659863283449867331.post-51680575471484922612013-06-14T12:00:00.000+01:002013-06-14T12:00:01.713+01:00Six Reasons Why Reviewing Is Good<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
Okay for every author, the nugget at the end of the book is
the review that readers leave. For authors the review can be very rewarding
with the potential of using it in marketing drives, convincing browsers to try
their book, showing off to wife / mum or hanging on the wall for some good
decoration. But for the general readers there can sometimes be less of a
reward. Or is there? In this blog post I will give you six reasons why to leave
a review.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It supports an author to produce more work</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br />
<i>This is a strange
one really, but if you give a good review then the author can use it in their
promotional material and other readers will buy the book. This in turn will
give the author more money and allow them to spend money on editing / cover
design / formatting producing more work which you have enjoyed.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br />
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It guides an author to where they need to
concentrate</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br />
<i>Think an author
needs to work on a certain character? A plot line? Or needs to rethink their
writing style, this is your chance to help them out. By giving them some
constructive feedback you are able to guide the majority of authors down a
track that push them to produce better content for you and other readers.</i><br />
</div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br />
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It can get you free stuff</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br />
<i>On Amazon there
is the top reviewers list. Companies, authors and product designers scour these
lists to find people who will test or read their materials in order to get good
reviews. And they will give it for free. Want free books? Get on that list!</i><br />
</div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It can make you money</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br />
<i>If you opened up
a blog and used Amazon’s, Smashwords’ and others’ affiliate programs then you
can make money from people clicking through from your reviews to buy the book.
Plus most sites have it that if the person buys another product within X number
of hours, you’ll get that commission too. Perfect if someone buys a 99 cents
book and then a 300 dollar washing machine.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br />
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It can give you some authority</b></div>
<div class="MsoNormal" style="margin-left: 36.0pt; text-indent: 0cm;">
<br />
<i>Become good
enough, post often with concise, brilliantly written reviews and people will
view you as an expert. This will give you authority and can lead to some interesting
new possibilities you never knew before.</i></div>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<br />
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>It can be fun</b></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: 0cm;">
<br />
<i>Reviewing books
is fun. If you make enough money out it, you can lounge around your house
reading books. Who wouldn’t want that? Even if you don’t earn enough; you can
earn a little extra, make friends and become an expert in the writing world
just by doing something you love.</i></div>
<div class="MsoNormal" style="margin-left: 35.45pt; text-indent: 0cm;">
<br /></div>
So there you have it; a list of reasons why you
should review. However saying all of this I acknowledge that there are times
when reviews just aren’t right. Reviewing is still a personal choice; I just
wanted to highlight some of the lesser known benefits of reviewing.<br />
<br />
If you have enjoyed this article or any other part of my blog please take the
time to follow me on <a href="https://twitter.com/DLowbridge" target="_blank"><span style="color: blue;">twitter</span></a> and my <a href="https://www.facebook.com/pages/D-J-Lowbridge/196076050528509" target="_blank"><span style="color: blue;">facebook page</span></a>Anonymoushttp://www.blogger.com/profile/09642995546117953499noreply@blogger.com0